The World Jewish Congress launches its annual #WeRemember campaign

The World Jewish Congress’s #WeRemember campaign takes place for the seventh time between 20-27 January, aiming to educate people about the Holocaust and seeking to preserve its memory.

The World Jewish Congress (WJC) launches its #WeRemember campaign for the seventh time this year, intentionally set between 20-27 January, leading up to the International Holocaust Remembrance Day on January 27. The aim of the campaign is to educate people about the Holocaust and to preserve its memory, especially in a time when antisemitism is on the rise worldwide.

The core action of the campaign is sharing the message “WeRemember” on a sheet of paper, and uploading a photo of it to social media, using the #WeRemember hashtag.

In addition, colourful illumination of notable monuments around the globe is also part of the campaign, including the walls of the Old City in Jerusalem, the Reichstag in Berlin and other landmarks across Israel, Europe and North America.

The European Commission, the NATO headquarters in Brussels and the UNESCO in Paris are among the participating entities, as well as global leaders, professional sports organisations, leading cultural figures, major corporations and social media companies worldwide.

During the seven-day campaign, events and presentations will be hosted, such as the presentation of Margot Friedländer, a Holocaust survivor sharing her personal story. The #WeRemember campaign will symbolically end on January 27, at the site of the former Nazi death camp Auschwitz-Birkenau, writes The Jerusalem Post.

WJC President Ronald S. Lauder claims that besides aiming to educate people about the Holocaust, the organisation strives to combat antisemitism as well as other forms of hatred and xenophobia with its campaign.